Telling Stories Of Hope

Mount Sinai

Mount Sinai is one of Toronto’s largest hospitals and part of the Sinai Healthcare System. In 2019, they embarked on a multi-million dollar revitalization and sought out TrailerWorks to produce a video series to tell the story of their past, present, and future.

Client Type

  • Not For Profit


  • Copywriting
  • Video Production
  • Digital Design


To tell this story we needed to give viewers some context as to what this revitalization would mean for the city and potential donors. To do that, we broke our series down into a classic story structure. The past would tell the story of Mount Sinai’s beginnings and the many firsts the hospital achieved over its history. The present walked viewers through the project, its many facets, and the impact it would have on staff and patients. And the future focussed on their research institute, the impact it was having on finding a solution to a global pandemic, and the promise of a brighter tomorrow.


We created a 3-part video series that provided donors with a 360 degree view of the project, giving context to their gifts, and a sense of pride in the hospitals achievements. The video series was released over the course of 6 weeks, advertised using paid media, and broken down into bite-sized content on social media channels.

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the result

A grand total of 1.7 million dollars was raised during the campaign series which led to a high net worth donor video series that saw the hospital secure an additional 10 million dollar donation in support of a new robotics department.